YOSHINOYA is the oldest and largest chain of beef bowl restaurants with over 1200 outlets around
the world. It was founded by Mr Eikichi Matsuda and named after his hometown in Yoshino-Cho.
Osaka
The story of Yoshinoya began in 1899 with a small shop in Nihonbashi Fish Market selling Beef
Bowl (or Gyudon in Japanese) Its secret recipe broth seasoned with savoury herbs and spices
together with large. sweet onions, served on a bowl of fluffy Japanese rice, presented a healthy and
tasty meal to the fishermen and fish market mongers- Due to their busy and hectic schedules, the
fishermen and fish market mongers barely had time to eat At Yoshinoya. they could step into a
bar-like area, place their order at the centre of the bar and receive their bowl soon after Eating the
beef bowl was very convenient as it could also be held in one hand and eaten whilst standing up
The word soon spread about Yoshinoyas beef bowl and it gained huge popularity among the
working class for its cheap. fast and delicious foo&
Over the years. Yoshinoya has rapidly expanded around the world, to various countries including
Japan, USA, Hong Kong, China, Taiwan and Singapore.
Yoshinoya Singapore was started in 1997 and has since grown from one outlet at Ngee Ann City to
16 restaurants island-wide