"After spending many years going back and forth from Asia on a plane, we decided to cut the distance between us and our business partners, settle down in Singapore and set up an office to receive our partners and provide a base to many export directors and company owners who are doing business in the region. We hope that by being closer to our partners we can learn a bit more about their markets, their customers and their cultures.
Beyond handling some of the logistic operations and taking care of the legal and regulatory aspects, The Italian Showroom will also support the introduction of innovative Italian brands that, despite being very successful in Europe, have not yet made their way to Asia."