From its beginnings in Colombo, Sri Lanka in 1994, Smart Media The Annual Report Company has championed a strategic, communications-based approach to financial and corporate reporting.

As the practice of supplementary 'beyond the numbers' disclosures grew in popularity with firms around the world, a variety of competing 'standard reporting formats' gained traction. In our opinion, none of these formats offered a one-size-fits-all solution.

Instead, Smart Media, by now the leader in its home market, chose to develop a reporting approach based on the use of the most appropriate reporting format for a given client and/or strategic situation. We begin every commission with a clean slate and an open mind.

Over the years, we have used this approach to help clients in South Asia, South East Asia and the Middle East produce harder-working, more strategically effective annual reports and other corporate communications material.