Our Story

Our Brand Story: The Big Picture : Always Thinking Forward, Always Moving Forward
When Serial was born in 1988, it did not just want to be a distributor of electronic components to its manufacturing markets. It wanted more.

As an integral component of the supply chain, it wanted to bridge the gap between its suppliers and its manufacturers, and shorten their time to market ? a critical success factor in today's fast-changing market.

Wanting to get closer to its manufacturing markets, Serial set up offices across Asia.

With a better understanding of their needs, Serial could then advise its suppliers ? who are well-established global electronic component MNCs ? on how they could better align their components with the manufacturers' needs.

By closing the gaps between the suppliers and manufacturers, Serial not only helps them better plan their inventory and mitigate their business risks, but also speed up the time taken to get the products to the market, ensuring the probability of greater saleability.

Thinking forward, Serial also enhances the demand of its suppliers' components and the product development of its manufacturers ? by adding value to the components through design and other demand creation activities.

By moving forward, Serial helps its partners to be more competitive in the marketplace, today and in the future.