We are the only independent, truly Asian, marketing research group, with full service operations in Singapore, Malaysia, Hong Kong, China, Thailand, Taiwan, Korea, Indonesia, Vietnam and Japan.

Since our inception in 1985 we have held one belief we are in the business of helping our clients understand consumers.

Be it plotting marketing strategies, developing new products or communications, or crafting brand architectures, our belief is that everything flows from a deep and honest understanding of consumers' complex needs and desires.

That, we believe, is the cornerstone of marketing practice.